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What is Focus Market?

We are a community focused NFT platform that will power its own economy. With our FOCUS token, we are building a full economic ecosystem that will empower, incentivize and enrich all stakeholders in this project.

Our Mission

We aim to democratize photography by allowing collectors and creators to trade photo assets without boundaries.

The biggest growth of any market in recent times is the photographic market. Everyone in the world has the ability to take high definition level photographs using just their smartphones.

IN 2021 ALONE - over 1.5 trillion photos were taken.
EVERY SECOND COUNTS - that works out to be 45,000 photos added every second.
PHOTOGRAPHY FOR EVERYONE - the growth of photography has really been a game changer in democratizing artistic talent through advances in technology.

The Problem

The biggest market in the world is waiting to be monetized. Photography has some issues when it comes to unlocking creative value and monetizing your photographic assets.


Lack of Trust

Your photos are not safe as other people can use them without your permission.


Lack of Ownership

Since millions of photos are produced every single minute, it can become difficult to prove ownership of your own photos.


Centralized Market

The current photography market is controlled by several large firms who profiteer at the expense of the photographers.

Dominant figures in the photography business.

The Solution

All the benefits that Focus Market will bring to the table

Democratizing photography market
Democratizing Photography Market

State-of-the-art marketplace that allows owners of photos to mint, sell, buy and exchange photographs without costly intermediaries.

Environmentally Conscious
Environmentally Conscious

With the release of Ethereum 2.0 we will become a lot more efficient and environmentally friendly. Furthermore, in the near future we will assess future blockchains such as Solana and Cardano and integrate them into the platform.

Community Focused
Community Focused

Perhaps our biggest strength is that we are community focused. This means that our upcoming FOCUS token will allow community members to vote, stake and earn a percentage of commission from each sale.

Multi-Billion Dollar Market
Multi-Billion Dollar Market

Our users will be the first to benefit from the disruptive potential of photo NFTs. This market is growing steadily over time and we want our community to benefit directly from this growth potential.

Most lucrative use case for NFTs
Most Lucrative Use Case for NFTs

Focus Market is concentrating on the digital photography market. This is by far the most lucrative area for creators and collectors.

Easy to use
Easy To Use

No need for bank details, credit cards or worries about chargebacks. Using web3 technology transactions on our marketplace take seconds and are traded using cryptocurrencies.

Focus Token Distribution

The Focus Token

The Focus token is the central part of the Focus Market platform. It serves as a governance and staking device for the Focus Market community.  





Presale Price


Presale Platform



Q3 2022

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Global Photography & NFT Market Statistics

Photos taken in 2021 - $1.5T
Size of Global Photography Industry in 2021 - $39BN
Total value of NFTs sold in 2021 - $25BN
Growth of NFT sales in 2020-2021 - 19,000%

Our Team

Meet the people that make it happen

Ali Kahn - Focus Market General Manager
Ali Khan
Yelena Smirnova - Focus Market Strategy Director
Yelena Smirnova
Strategy Director
Alina Jankovskaja - Focus Market Marketing Director
Alina Jankovskaja
Marketing Director
Darius Kasiulynas - Focus Market Head of Product
Darius Kasiulynas
Paul Hamilton - Focus Market Community Manager
Paul Hamilton
Community manager
Michael Schneider - Focus Market Brand Architect
Michael Schneider
Brand Architect
Remko Poierrie - Metaverse Advisor
Remko Poierrie
Daniel Garcia - Head of Information Security
Daniel Agudo Garcia
Viktoriia Goshovska - Focus Market Administration Officer
Viktoriia Goshovska
Administration Officer
Jason Prine - Focus Market Full Stack Developer
Jason Prine
Full stack developer
Vladimir Belonozkin
Alexandr Pustovalov
Hakob Arshakyan


A brief timeline of our journey

Private Beta Testing

Q3/Q4 2021


Public Beta Launch

Q3 2022


Focus Token
Staking & IDO

Q3 2022


Launch Curated

Q4 2022


Launch Stock
Photos Section

Q4 2022


Community Hub

Q4 2022


Frequently Asked Questions

What is Focus Market?

It is an NFT-based platform that allows everyone involved to create and transfer value in the photography space.

When is the marketplace launching?

Focus Market will be launching its Open Access Marketplace in October 2022. This will be followed by the launch of the Stock Photo and Curated sections of the marketplace later on in Q3. The platform is more than just an NFT marketplace for photographic assets, it is a fully-fledged ecosystem that will continue adding features and growing over the next couple of years. The growth plan is outlined in the roadmap and consists of three phases.

What is the Focus Market community?

The community will be all the various stakeholders that are involved in the Focus Market ecosystem. This includes the creators (photo artists), the collectors (buyers), firms, brands and holders of FOCUS tokens.

What do you mean by the Focus Market ecosystem? 

Think of Focus Market as being a platform where you can get involved in many different aspects of the photography space. The ecosystem will allow all community members to socialize,  network, create value, empower and educate each other all within the photography space. This was something that the photography space was asking for. 

How does NFT technology fit into this vision? 

Focus Market is a platform that is built with blockchain and NFT technology being at the core of the ecosystem. With NFTs, you can create, share and transfer value quickly, efficiently and with full publicly audited proof of ownership. This makes this technology ideal for photographic assets.

How does the FOCUS token fit into the Focus Market platform?  

The whole ecosystem within the platform will be powered by FOCUS tokens. It’s similar to a typical economy that uses a currency (eg USD) as legal tender. In the Focus Market platform, FOCUS tokens will be used for all aspects of value creation and transfer. They will also be needed for proof of membership and staking.

Is Focus Market similar to Opensea? 

The platform will have an Open Access Marketplace for photographic assets, in this regard, it will be similar to Opensea but for photographic assets. However, the platform is much more than just a marketplace for photographic assets, it’s a fully-fledged ecosystem to create and transfer value in this space.